Page 15 - News

Advertising in 2019 raises its voice to make small-town India hear

Short-format videos, voice and experience are the big trends that changed the advertising narratives this year

Digital trappings: Brands lobby for influence in a data-rich world

Data allows you to map, target and deliver relevant content says K V Sridhar, founder and chief creative officer at HyperCollective.

Stars shine in 2019, but small films win big hearts and box office as well

The Avengers' franchise from Marvel was the winner for Hollywood while for Bollywood, the Hrithik Roshan-starrer War was the top grosser

Soap operas have lost their appeal in India: ShortsTV CEO Carter Pilcher

India's creative community is well positioned to work internationally, Pilcher tells Shubhomoy Sikdar

Fintech brands Nexus, EZETAP map customer experience, set the tone for 2020

Using proprietary models, AI, mixed reality solutions and a suite of products and services that cater to the unique needs of target audiences

On the fast track: Accor Hotels' growth comes on the back of bottom-up push

Spurring the growth is an early joint venture that Accor forged with Interglobe Enterprises, the parent company of aviation carrier Indigo Airlines, in 2008, and has since launched 17 Ibis hotels toge

Auto Expo 2020: Digital tilts the wheel as marquee brands plan to skip

Even as big auto brands plan to skip the 2020 Auto Expo, as many did two years ago, Chinese carmakers are stepping in to claim their spot

JBL to Too Yumm, brands break into ad-free Amazon Prime viewing experience

Only the premium subscription-led service promises an ad-free experience.

Voice is the new normal, not just a threat or an opportunity: Virat Tandon

'As per Google data, voice search has grown by 270% in the past one year', said Virat Tandon

Contactless POS devices will phase out traditional ones by 2024: Report

The research found that the average value per contactless transaction will grow from under $19 in 2019

Vocational training over higher education? Prospects are brighter: Report

According to the analysis, the average salaries for vocational jobs have grown by 18%

To succeed in smart TV segment, Nokia and Kodak must not bring past baggage

In Round 2, both Nokia and Kodak are pinning their hopes on smart TVs. To succeed they mustn't bring past baggage into their new relationships

After Bollywood debut, TikTok wants to insert itself into popular culture

The Bala exposure gives the app mainstream acceptability, says Sandeep Goyal, founder of marketing and media consultancy, Mogae Media

Amid rising competition, Zomato, Swiggy play the differentiation game

Food delivery brands have sought to create distinct brand identities this year, but are they straying too far from the core in the race to be different?

Brands, franchises belt up for the IPL juggernaut

The 2-day player auction for the 2018 season kicks off on January 27 in Bengaluru with 8 teams, 1119 players and a purse worth Rs 800 million in the fray

Hotstar, Jio ride IPL rollercoaster with paid services, entertainment shows

Digital players ride the Indian Premier League roller-coaster with premium services and entertainment shows

IPL 2018 winner: Dhoni-led CSK remains alive via events and social media

While CSK were rewarded with the trophy, prize money and the tag of being a three-time IPL champion, the latest win is clearly the icing on the cake for the franchise

Brand IPL pitches at a slower pace; league valuations grew 13.5% in 2019

A number of brands have found the league to be an effective platform with many now allocating a large part of the annual budget for the event

Digital lights up IPL: Facebook, Airtel, Jio bid more than Rs 3,000 cr

Hotstar hit the jackpot, 3 players bid more than Rs 3,000 cr for the digital rights at the auctions

Why IPL rights owners will take time to cash in on the spoils

While there is a bonanza in store for the BCCI, the question we should be asking today is whether it is time for cricket's 'Moneyball' moment