Corporate interest grows as Kho Kho gets an Indian Premier League touch

Capri Global and KLO Sports have joined Adani and GMR to pick up franchises in league

Kho kho, India’s very own sport and much-loved too, is drawing the attention of large companies as it readies to be presented in an Indian Premier League-style format to viewers.

The Amit-Burman-promoted Ultimate Kho Kho League, which will launch later this year, will now see non-banking financial services company Capri Global and Hyderabad-based KLO Sports pick up a franchise each.

The development comes right after Adani Sportsline, a part of Adani Group, and GMR Spo­rts acquired a team each in the six-team league.

While Capri Global, Adani, and GMR are investors in cricket — the three recently picked up teams in the UAE