Cheers to coffee: How to pick up the best brew for your home pleasure

Instant, special, or traditional blends: Indians' choice for their daily cup keeps increasing

India is sipping a change: a culture of drinking coffee is catching up as cafes expand menus and brewing at home becomes a breeze with concentrates, single-serve bags, and pour-over packs.
 
“Today India's coffee consumption is 100 gm per capita per annum compared to western countries where it is 12 kg per capita per annum, which clearly shows the potential opportunity. The Indian café market is (Rs) 4.5k crore currently and is growing at a healthy CAGR. The coffee category has a big social symbolic value in the Indian market and the trends of growth are encouraging,” says Rajat