Business Standard

Thursday, December 19, 2024 | 08:46 PM ISTEN Hindi

Notification Icon
userprofile IconSearch

War for deposits will intensify

For most banks, the liability part of the balance sheet has been on autopilot, and the strategies have evolved around credit growth and recovery of bad loans. Now the story has to change

Image
Premium

Tamal Bandyopadhyay
While driving from the Chhatrapati Shivaji Maharaj International Airport to Bandra Kurla Complex, Mumbai’s second business district, on the Western Express Highway, large billboards on rising deposit rates of banks scream for attention. When did you last see such a war for deposits?

I have checked with many bankers, and even central bankers. None of them can recall when. There might have been skirmishes for deposits in the past, but not a war of such scale. A vibrant social media is also making us aware of its intensity. A few months ago, a short video clip showing Canara Bank hawking
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www.business-standard.com or the Business Standard newspaper

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in