Branding lessons from IPL teams

If you disregard all the defunct teams, we are left with 10 IPL teams now

The fifteenth edition of Indian Premier League (IPL) threw up a new winner with the debutant team Gujarat Titans hitting it out of the park, or should we say the huge spanking new stadium. In my branding workshops, I often spend time explaining that everything can be branded, products, services, not-for-profit bodies, countries, people and even events/sports. IPL gets a proud place as a brand that has been created and grown in stature in just 15 years. The title sponsor for IPL may have changed every few years but the brand IPL is beyond compare as far as the Indian