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Amazon has offered to share marketplace data with sellers and boost the visibility of rival products on its platform, trying to persuade EU antitrust regulators to close their investigations without a fine by the end of the year, people familiar with the matter said.
The world's largest online retailer is hoping its concessions will stave off a potential European Union fine that could be as much as 10% of its global turnover, Reuters reported last year.
The European Commission in 2020 charged Amazon with using its size, power and data to push its own products and gain an unfair advantage over rival
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