DND ineffective as users receive calls from personal numbers: Survey

Subscribers receiving unwanted calls from personal phone numbers that promote brands, says survey

Nine of 10 subscribers in India complain about getting unwanted telephone calls, putting in doubt the Do Not Disturb (DND) system put up by telecom firms.

Most spam calls are for brand promotions and they are made from personal mobile numbers, the Financial Express reported citing a survey by community social media platform, LocalCircles. 

Spam calls that people receive are usually not from landline numbers or commercial numbers belonging to a specific brand. Such calls bypass the DND system, said the report.

The rules say brands are bound to provide undertakings to the telecom service providers if they send promotional