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WhatsApp launches SMBSaathi Utsav to help small biz adopt digital mediums

SMBSaathi Utsav has kicked off with a pilot in Jaipur's Johri Bazaar and Bapu Bazaar where over 500 small businesses are being trained on various aspects of running business online

WhatsApp banned 2 mn Indian accounts during May 15-Jun 15 period
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For many businesses WhatsApp was their first digital gateway and an easier and more effective alternative to building and maintaining a website

BS Reporter Mumbai
WhatsApp India today announced SMBSaathi Utsav - an initiative that aims to support small businesses by helping them adopt digital mediums such as the WhatsApp Business App to run their business.

SMBSaathi Utsav has kicked off with a pilot in Jaipur’s Johri Bazaar and Bapu Bazaar where over 500 small businesses are being trained on various aspects of running their business online. Launched in collaboration with Josh Talks the intent of this initiative is to educate and help small businesses unlock the potential of their business through WhatsApp.

India is home to approximately 6.3 Cr MSMEs accounting for 30% of the country’s

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