 "Minitifi")
India has over 60 million small and medium enterprises (SMEs) and one of the biggest challenges for them is finance. Fintech startup Mintifi’s strategy is to unlock supply-chain financing by becoming a part of the corporate-distributor-retailer ecosystem. Anup Agarwal, co-founder and CEO, explains to Shivani Shinde the uniqueness of Minitifi’s business model, how it has enabled distributors and retailers to increase sales, and how it is deploying artificial intelligence and machine learning. Edited excerpts:
Why get into the B2B space rather than B2C, which at the time you started was at its peak?
When we started, there were hardly any
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