 "television")
For now, pay TV seems to be holding on. There are more pay TV homes in the world than online video-on-demand subscriptions such as the over-the-top (OTT) streaming platforms.
But that is the case globally; break it up by country and a different picture emerges. In the United States, for instance, 81 per cent households have at least one OTT subscription; 51 per cent have pay TV. The ratio will keep changing in favour of online, says a report on The Future of Pay TV and Streaming Video by Maria Rua Aguete, senior research director, media and entertainment, at UK-based
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