 "tv viewership, TRP, television, channels, media, entertainment, remote, OTT")
As television languishes on older distribution formats such as cable and DTH, it is having a concurrent resurrection online, providing half of all videos consumed and cornering 45% of all media revenues. Here is a look into its future.
Karan Johar’s celebrity chat show, Koffee with Karan, had six successful seasons on Star World. Yet, in July this year, Disney chose to shift the seventh season to its over-the-top (OTT) streaming platform, Disney+Hotstar. This triggered sniggers of, “Who watches TV anyway?”
Actually, 878 million Indians do. That is nearly twice the number watching online videos. In the last three years,
