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Mulling smaller stores in other cities to expand India biz: IKEA chief

In a Q&A, Susanne Pulverer says the Swedish firm aims at 5 mn footfalls at its new mega store in Bengaluru this year

Susanne Pulverer
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Susanne Pulverer, chief executive officer and chief sustainability officer, IKEA India.

Sharleen D’Souza Mumbai
IKEA is set to open its third large store in Bengaluru on Wednesday, spanning 460,000 sq ft. The firm aims to get 5 million customers to visit its new store this year. In an interview, Susanne Pulverer, CEO & Chief Sustainability Officer, IKEA India, talks to Sharleen D’Souza about its expansion plans in the country.  

After opening this store in Bengaluru, where do we see more stores opening up?

We are looking at different ways to meet customers with smaller stores like the one in Mumbai. We are also expanding in the markets where we have already opened big stores.

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