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Mukesh Ambani's consumer empire gets a cricket spin with IPL digital rights

The spoils from the digital rights for Indian Premier League cricket, snagged by billionaire Mukesh Ambani's Viacom18 by dethroning Walt Disney & Co. for the next five years

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The streaming rights for IPL, the Super Bowl of cricket, have gone for 205 billion rupees ($2.6 billion), according to media reports. (Photo: Shutterstock)

Andy Mukherjee | Bloomberg
After solidifying his control of a $2 telecom carriage business, the world’s seventh-richest man is seeking his next fortune in a $1 content-streaming enterprise. 
 
Actually, the spoils from the digital rights for Indian Premier League cricket, snagged by billionaire Mukesh Ambani’s Viacom18 by dethroning Walt Disney & Co. for the next five years, aren’t even at the $1 mark yet. Disney+ Hotstar, primarily a service for cricket-loving Indians that’s also available in some other Asian markets, has 50 million subscribers and rapid growth. But the monthly average revenue per user for the partly ad-supported app is just 76 cents, a