 "Spike in viewership across OTTs as Indians binge-watch staying indoors")
India's over-the-top or OTT streaming video market is expected to touch $7 billion mark by 2027, a media report said on Monday.
According to Livemint, quoting a report released by Media Partners Asia (MPA), OTT streaming video market in India is currently in its second growth phase with total revenues of $3 billion in 2022.
According to Livemint, quoting a report released by Media Partners Asia (MPA), OTT streaming video market in India is currently in its second growth phase with total revenues of $3 billion in 2022.
In India, new local and wealthy players are gearing up to grab the market share, which is led by a newly recapitalised Viacom18, backed by Reliance, Bodhi Tree and Paramount. Whereas, incumbent players like Sony and Zee are planning to merge and create a strong
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