For streaming to be same size as TV, discipline is must: Sameer Nair

'We have released 40 shows to date. There are 15 in-production and we have produced eight movies', said Nair

SAMEER NAIR is the man responsible for bringing Kaun Banega Crorepati and the saas-bahu serials to Indian television (TV) screens. As chief executive officer of Aditya Birla Group’s Applause Entertainment, he is now bringing some of the most successful shows — Criminal Justice (BBC Studios India), Scam 1992 (Studio Next) — online. The Rs 246-crore Applause has had an incredible five years, hitting both scale and variety in a tough business. In conversation with Vanita Kohli-Khandekar, Nair speaks about the journey. Edited excerpts:

What have the five years been like?

The plan was that the streaming business was going to grow because