EaseMyTrip to establish offline retail stores through franchise model

Products and services that will be offered under the EaseMyTrip Franchise will include flight booking, group fares, hotels, holidays, IRCTC (rail booking), cabs, buses, cruises, charters, and visas

EaseMyTrip on Monday announced that it would start establishing offline retail stores under a franchise model in India. Through EaseMyTrip Franchise, the online travel tech firm will "allow the customers to have an in-store retail experience", it said in a regulatory filing.

With EaseMyTrip Franchise, the company is tapping a new set of offline customers that will enable it to expand its reach. Within its commercial ambit, the target audience it aspires to reach out to are the walk-in customers. 

To establish a franchise, a person must have a "strong network" of high-net individuals (HNIs), a cluster of customers, a