Bharti Airtel targets top 150 cities and towns for 5G subscriber expansion

Other cost-saving steps will include lowering of sales and distribution expenses and spend on tower rentals and fuel

Bharti Airtel will ramp up 5G coverage in the top 150 cities and towns to grow its postpaid segment and cut costs to build revenue and reduce debt.

Outlining plans in a post-result conference call on Wednesday, Airtel’s Managing Director Gopal Vittal said the company had identified 150 cities that account for nearly 40 per cent of all telecom sector revenue in the country for its 5G network expansion. This would also help grow its post-paid segment, which typically has lower churn and generates higher average revenue per user. Similarly, 40,000 community clusters have been identified in rural areas to