After Patanjali, Reliance Retail could be the next big disruptor in FMCG

Other FMCG companies will have to increase their advertising spends in segments Reliance makes a meaningful acquisition in order to stay competitive.

At the annual general meeting of Reliance Industries earlier this week, Isha Ambani, director at Reliance Retail Ventures, announced that the company is foraying into the fast-moving consumer goods (FMCG) space. But analysts say that only time will tell if this will lead to a disruption in India’s FMCG market.

While Reliance Retail’s initial strategy is to take its own brands, which it currently sells at its own supermarkets and hypermarkets, to general trade, it is also looking at acquisitions. The company has just acquired aerated drinks brand, Campa, from Pure Drinks for Rs 22 crore. According to a source,