Amul bucked Covid blues, launched more than 100 products during lockdown

The adage “necessity is the mother of invention” fits well for brand Amul, which is owned and marketed by the Gujarat Cooperative Milk Marketing Federation (GCMMF).
 

During the Covid-19 nationwide lockdown, which lasted for several months from March 2020, the leading dairy cooperative brand ensured seamless supply of milk and milk products across its markets.
 

At a time when other food and beverage (F&B) brands took a hit during the lockdown, Amul was on a product-launching spree.
 

From immunity boosting milk in variants of turmeric, ginger and tulsi to Indian sweets like mohanthal, barfi, kaju katli and laddoo, Amul