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Amul bucked Covid blues, launched more than 100 products during lockdown

At a time when other food and beverage (F&B) brands took a hit during the lockdown, Amul was on a product-launching spree.

Amul Dairy
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Amul launched a litany of diversified products such as flour, edible oils, bakery products, carbonated drinks, high protein beverages, chocolates, potato-based products, dairy-based frozen snacks, honey and even peanut spreads.

Vinay Umarji Ahmedabad
The adage “necessity is the mother of invention” fits well for brand Amul, which is owned and marketed by the Gujarat Cooperative Milk Marketing Federation (GCMMF).
 
During the Covid-19 nationwide lockdown, which lasted for several months from March 2020, the leading dairy cooperative brand ensured seamless supply of milk and milk products across its markets.
 
At a time when other food and beverage (F&B) brands took a hit during the lockdown, Amul was on a product-launching spree.
 
From immunity boosting milk in variants of turmeric, ginger and tulsi to Indian sweets like mohanthal, barfi, kaju katli and laddoo, Amul