 "kho kho")
Adani Sportsline and GMR Sports have bought the rights to own and operate a franchise each in the six-member Ultimate Kho Kho league, its CEO Tenzing Niyogi told Business Standard.
The announcement comes as the league — promoted by Dabur Group Chairman Amit Burman in collaboration with the Kho Kho Federation of India — prepares to launch its inaugural edition later this year. Niyogi did not specify the deal size or tenure of the ownership by the two groups.
But Vinod Bisht, CEO of GMR Sports, said the association could run for at least a decade as the group sought
