Tuesday, June 03, 2025 | 04:28 AM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

YouTube: From chaos to command

YouTube is now a mature product and a money machine but is no longer considered the hotbed of innovation

Book cover
premium

YouTube: From chaos to command

Prosenjit Datta
Like, Comment, Subscribe:  Inside YouTube’s Chaotic Rise to World Domination
Author: Mark Bergen 
Publisher: Penguin Business
Pages: 403
Price: Rs 799

YouTube has become such a fixture in the lives of people with an internet connection that it is hard to remember the era when it was still struggling to find its feet — or was still a scrappy, independent video upload site that was not part of Google.

Yet in 2005, when three former Confinity employees decided to create it, the odds against its success were high. A website called Stupidvideos.com was already around. Even as YouTube debuted, others — including the biggest guns in