 "Virtus")
India is no easy market for any foreign auto major. Its consumers are picky with a variety of choices available, the incumbents have a cost advantage, and trends shift rapidly without much warning.
Just a dozen years ago, India was seen as a market predisposed to small, affordable cars such as the Tata Nano, Maruti Alto, Hyundai i20 and more. Then the market switched gears and the SUV segment saw buyers rush to buy their cars, all the while clearly leapfrogging the sedan segment for the masses.
In fact, there is no shortage of sedans that have been yanked out of the
