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We underestimated speed of SUV growth: Maruti Suzuki MD & CEO Takeuchi

Maruti was planning to launch its first electric vehicle (EV) by 2025 and that would not be "too late", he said

Hisashi Takeuchi, MD & CEO, Maruti Suzuki
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Hisashi Takeuchi, MD & CEO, Maruti Suzuki

Deepak Patel Greater Noida
Maruti Suzuki underestimated the speed of the sport utility vehicle (SUV) segment’s growth in the country and was now aiming to be number one in this section of the Indian car market, managing director and chief executive officer Hisashi Takeuchi said on Thursday.

Maruti was planning to launch its first electric vehicle (EV) by 2025 and that would not be “too late”, he said. Tata Motors and Mahindra and Mahindra sold more utility vehicles than Maruti Suzuki in the first half of FY23, according to data from industry body Siam. 

During a round-table with reporters at Auto Expo 2023 in