Drivers of change: More women buy luxury cars in post-pandemic shift

Audi India has registered a 27 percent growth compared to the last year selling 4187 retail units in 2022

Increasingly, more women are in the driver’s seat — literally. While roughly 30-32 per cent of used car buyers are women in this country, now women buyers of luxury cars in India, too, are on the rise.
 

Around 15 per cent of Mercedes-Benz cars sold in India are bought by women. By comparison, salaried professionals account for 10-12 per cent of this German brand’s customer base.
 

Speaking about the demographics of the customer base, Santosh Iyer, managing director and chief executive officer (CEO), Mercedes-Benz India, says, “We have seen our average customers getting younger. Also, more women buyers, salaried individuals,