Woodland

Footwear and performance apparel brand Woodland expects around Rs 1,200 crore in sales this fiscal, reaching its pre-Covid numbers as customers return to stores, said Aero Club Managing Director Harkirat Singh. Aero Club, which owns brands Woods and Woodland, had closed around 50 stores during the Covid pandemic and has now started opening new stores, this time in large format as it aims to resume its double-digit growth journey. Besides, the company has also introduced a new brand 'A Skating Monk', which is a high-end streetwear brand, targetting a niche young customer base with its range of footwear, apparel and accessories. Presently, its range is available at selected Woodland outlets and streetwear brand stores in a pop-up format but it also plans to open 8-9 flagship stores in future, which would act as an experiential centre, where people can understand the brand, said A Skating Monk founder Gagandeep Singh. Over the expansion plans, Singh said Woodland presently has a ...

Owned by Aero Club, the privately-held Woodland closed FY22 with Rs 1,000 crore revenue and has set a target of crossing Rs 1,200 crore this year or clawing back to the pre-pandemic sales this fiscal

Leading footwear and performance apparel brand Woodland has forayed into the personal care segment by introducing a range of deodorants.

Footwear and apparel brand Woodland, is expecting to double its sales in next five years to around Rs 2,500 crore, driven by retail expansion, a top company official said. The company, which is presently operating around 600 retail stores in around 250 cities, mostly owned by it, plans to add around 30 to 40 stores every year mostly in small cities. "Our topline was around Rs 1,250 crore (FY19) and is growing by 10 per cent every year, which is a quite healthy and sustainable," Aero Club Managing Director Harkirat Singh told PTI. Aero Club, maker of Woodland & Woods, expects to continue the same rate of growth for the coming 4-5 years and expects to double the turnover by FY25. Besides, Woodland, which presently gets around 12 to 15 per cent of its sales through e-commerce, from its own website and channel partners, expects significant growth in this space in the coming years. As part of its retail strategy, Woodland has adopted the omni-channel strategy by connecting, its offline

The company has been buying fabric made of yarns produced from pet bottles in Taiwan to make apparel for sustainable and environment-friendly production

Holding talks with sick units for inorganic expansion

The 25-year old brand digs its heels into sports equipment and gear, hopes to build a portfolio that caters to every niche in the category

The outdoor footwear label is extending itself as a complete adventure and sports brand

Last month, Woodland tied up with one of China's biggest footwear retailers, Aokang International

Woodland now operates with a chain of over 600 exclusive stores along with presence in over 5,000 multi- retail outlets in the country

The footwear brand exports its products mostly to the Gulf countries