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The Centre is set to roll out a nationwide campaign on Friday to sensitise women, especially in rural areas, about gender-based violence and make them aware of various institutional mechanisms available to help them. 'Nai Chetna', the month-long campaign envisioned as a 'Jan Andolan' (people's movement), will be launched by Union Minister for Rural Development Giriraj Singh at an event here to mark International Day for Elimination of Violence Against Women and Girls. "It is sad that a large number of men and women still consider gender-based violence normal. Such a perspective needs to be changed. "To bring the change, we are going to start a month-long campaign against gender-based discrimination and violence with a focus on rural areas," Rural Development Ministry Secretary Nagendra Nath Sinha told reporters on Thursday. "It is a people's campaign, triggered and mobilised by the (Union) government. The idea is to bring the issue of gender-based violence in focus and make women .
The trampling of women's rights and deeply ingrained misogyny are connected in many ways to today's global challenges, from the proliferation of conflicts to increasing assaults on human rights, the UN deputy secretary-general said on Thursday. Amina Mohammed told a UN Security Council meeting on women, peace and security that despite decades of evidence that gender equality offers a path to sustainable peace and conflict prevention, we are moving in the opposite direction. We cannot separate the perilous state of peace in our world from the destructive effects of patriarchy and the silencing of women's voices, she said. Mohammed urged the world's nations to call out misogyny as it manifests itself in the abuse and discrimination that women confront on the street, at home, at work, as well as online. They must challenge the social, political, and economic structures and norms that sustain it, she said. The Security Council was assessing the state of a resolution it adopted on Octob