TV Ads

The Centre on Monday said disclosures in advertisements should be displayed prominently and not in the form of hashtags or links, in the interest of consumers. Virtually delivering a keynote address at an event organised by the Advertising Standards Council of India (ASCI) in Mumbai on Monday, Consumer Affairs Secretary Rohit Kumar Singh also stressed the importance of conducting social media advertising responsibly at a time when there are 50 crore social media users in India. There is a need for influencers and celebrities to disclose any material connections with advertisers that may affect the credibility of their representation, Singh said. "Disclosures must be hard to miss and not mixed with a group of hashtags or links," he noted. For endorsements in pictures, the secretary said disclosures should be superimposed over the image, and for endorsements in videos, disclosures should be made in both audio and video formats. In live streams, disclosures should be continuously ...

Adex will be driven by telecom, retail, banking and finance, travel and tourism

New guidelines toughen advertising standards usefully

Overall television advertising volumes grew 22 per cent to 1,824 million seconds in 2021, after getting hit in the previous year due to the COVID-19 pandemic, the BARC said

The new rules apply to TV and UK on-demand programmes, as well as restrictions on paid-for advertising of HFSS foods online as part of a wider campaign to combat childhood obesity.

When compared with last year, ad volume growth was 21 per cent, said BARC

More than 12,000 complaints were received with regard to misleading advertisements on television between 2017 and 2020

Properties like KBC, Indian Idol and Big Boss may not bring in the large numbers, next wave only around March-April, when the 2021 edition of IPL kicks in

BARC has attributed the surge in advertising to the ongoing festive season and big-ticket properties like the Indian Premier League (IPL), Bigg Boss and Kaun Banega Crorepati (KBC)

A selection of key court orders

Data for April 11-17 shows that HUL, RB & Amul increased their advertising on news, general entertainment and movie channels.

The industry is at the cusp of a transformation, according to an EY report that came out in the early weeks of the Covid-19 onslaught

More people than ever are watching TV and OTT channels but nobody wants to reach them

The sports industry, especially cricket, could be a big loser

Bloomberg, who ran New York from 2002 to 2013, registered on Thursday with the US Federal Election Commission -- another step towards a run at the White House.

In December last year, MIB had issued a directive, asking TV channels to restrict condom ads to the 10 pm-6 am slot

Popularity of OTT platforms to keep rising; mobile content to see 83% annual stride in next 5 years