Swachh Baharat Mission

To turn Uttar Pradesh into a cleaner and greener state, a massive cleanliness drive under the Swachh Bharat Mission-Urban will be organised in 75 districts for 75 hours from December 1

Iyer, a 1981-batch IAS officer of Uttar Pradesh cadre, spearheaded the government's Swachh Bharat Mission to eradicate open defecation by constructing over 90 mn toilets in rural India

PM Modi lauded people's participation in Swacch Bharat Mission for using cloth bags instead of polythene in various cities and said that collective efforts strengthen spirit of people's participation

Out of the total 4,378 urban cities, 4,140 have already been declared ODF in the country, said an of official Housing and Urban Affairs Ministry

The scale-up of latrines and a nationwide campaign to encourage their use is driving a market for toilet-related products and services that's predicted to double to $62 billion by 2021

74 million toilets built across rural India under the scheme; over 380,000 villages declared Open Defecation Free (ODF)

The state has its task cut out if it hopes to emulate the MP city's performance

The town has mobilised community, given livelihood to women and turned waste into a resource