Star TV

What will give the rights winners succour is predictions that IPL audiences will grow steadily and its brand burnish further with time

Last week, Bodhi Tree Systems, an arm of James Murdoch's Lupa Systems, announced that it will be picking up a 40 per cent stake in Viacom18 for Rs 13,500 crore

A number of brands have found the league to be an effective platform with many now allocating a large part of the annual budget for the event

'Rampant piracy' has deprived broadcast industry of reach and revenue worth thousands of crores