Sports Sponsorship

The Tripura government has initiated a process to introduce reservation for sportspersons in government jobs, a minister said here on Friday. The reservation for sportspersons would mainly be in Group C and D category posts, Youth Affairs and Sports Minister Sushanta Chowdhury said. Chief Minister Manik Saha has shown interest in the reservation proposal for sportspersons that will encourage the youth to take up sports activities seriously, said Chowdhury. "We have already collected notifications providing reservation to sportspersons from various state governments including Maharashtra, Uttar Pradesh, Andhra Pradesh and Manipur. It has been observed that some states are giving reservation ranging from 2 to 4 per cent to sportspersons", he said. The minister said reservation of jobs for sportspersons, will encourage youths to take up sports activities seriously. Chowdhury said the Centre has sanctioned Rs 39 crore for building sports infrastructures under Khelo India and the sta

Nearly 40-50 per cent of sponsorship money in football could be impacted, say media agencies

Equal playing field? Why women sports persons get paid less than men

The pitch has always been queered against women sportspersons when it comes to earnings. Let's delve deep into the thorny issue of pay gap and find out what could be done to bring some parity

Sports Minister Anurag Thakur reiterated that procedures have been relaxed for the athletes so that they can get the benefits of welfare schemes without any delay

Marc Marquez and Pol Espargaro arrived in Italy resolute and determined to keep working with the Honda Team to deliver their full potential

When Cristiano Ronaldo moved the Coke bottles from the media table, he was changing the nature of the Coke-FIFA Euro 2020 sponsorship contract

Zlatan Ibrahimovic and his AC Milan teammates will all be getting new cars after the Italian club signed a partnership deal with automobile maker BMW on Wednesday. The German car manufacturer has become Milan's new Automotive Partner and Premium Partner, and will supply the team's players with BMW cars of their choice. "BMW, much like AC Milan, is a synonym for excellence, style and innovation, so we are truly delighted to embark on this journey and head toward a progressive and sustainable future together, for the benefit of all," Milan president Paolo Scaroni said. No financial details were disclosed, nor the length of the deal. Milan, however, called it a "multi-year partnership." "We talked about how well the brands are working together, we talked about innovation, about passion. That supersedes everything," Milan chief revenue officer Casper Stylsvig said. "We are never going to disclose commercial terms for any of our partners for various reasons. But this is also building A

Abhishek Ganguly, MD, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in India

18 sporting events will keep viewers and advertisers busy in 2021

The 14 priority disciplines identified for excellence in the 2028 Olympics will be eligible for receiving support in the first phase

Among signs women's sports could suffer more came in Colombia when Independiente Santa Fe suspended all player contracts for its women's soccer team recently but said its men's team would see pay cuts

On-ground sponsorships continued to grow in double digits in 2017, growing by 14.7 percent while overall sports sponsorship grew at 14 per cent in 2017 over the previous year

Cricket still leads, but others are bridging the gap at a super-fast pace

Cricket continues to dominate sponsorship money

These accounted for 10% of total media spending