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India's wearable market grew 93.8 per cent year-on-year (YoY) in the July-September 2021 quarter, shipping 23.8 million units, as per data from IDC India. Despite the logistic challenges and increase in freight costs, vendors remained aggressive in their shipments and were able to manage the inventory for the upcoming month-long festival sales, IDC said. Shipments in September surpassed 10 million, growing two-fold from the same month last year, resulting in a record quarter for wearable devices in India, it added. Watches continued to be the fastest-growing category with 4.3 million shipments in the third quarter, while wristbands saw a seventh consecutive quarter of annual decline to 738,000 units, IDC said. Truly Wireless (TWS or earbuds) devices reached a 39.5 per cent share of the earwear segment (18.73 million units shipment) in the quarter under review, but the market remains dominated by over-the-ear and tethered devices, it added. While seasonality made Q321 the biggest .
Premium smartphone brand OnePlus on Friday said it has roped in cricketer Jasprit Bumrah as the brand ambassador for its wearables category. "The partnership with Bumrah reiterates the brand philosophy of 'Never Settle' and the company's pursuit towards perfection. For young India today, Bumrah represents a passion for a healthy, fit, and an active lifestyle while believing in constantly becoming better, a philosophy that truly resonates with what OnePlus stands for," a statement said. The OnePlus wearables category includes the OnePlus Watch and OnePlus Band. "As a brand, OnePlus has always believed in challenging itself, constantly redefining standards and delivering on our promise to 'Never Settle.' A disruptor throughout his career, we see these ideologies reflected in Jasprit, his grit and his determination," a OnePlus India spokesperson said. The association will include a 360-degree campaign and will be kickstarted by a OnePlus x Jasprit Bumrah digital film on OnePlus India