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India's smart TV shipments recorded double-digit growth of 28 per cent in 2022, which was led primarily by the festive season in the third quarter of multiple new launches, discount events, and promotions, said a Counterpoint Research report. Moreover, demand for bigger screen-size TVs in the lower price tier also fueled the growth, it said. While in the December quarter, after the festival sales, smart TV shipments were almost flat at 2 per cent Year-on-Year (YoY) due to a slowdown in demand. Smart device maker Xiaomi continued to lead India's smart TV market in 2022 with an 11 per cent share. This was followed by Samsung, LG, One Plus and TCL, respectively in the fast-growing Indian smart TV market. OnePlus and TCL were among the fastest-growing smart TV brands in 2022, said the Counterpoint Research report. While Sony was among the preferred brands in the premium segment. In 2022, over 99 per cent of the TVs were assembled locally, while only some high-end TV sets were import