Rural Consumption

It's 'rule Britannia' for brokerages; analysts divided on extent of margin gains

In their quarterly update, Godrej Consumer Products, Dabur, and Marico witnessed sluggish growth in the December quarter (Q3) driven by poor rural consumption and a slowdown after the festival season

Leading FMCG makers are witnessing encouraging trends from the initial pickup of their winter products portfolio, expect consumption to accelerate further as mercury dips, making them hopeful for growth from the rural areas. Makers such as Dabur, Emami and Marico are witnessing pickup in their winter-specific products portfolio ranging from skin care products to immunity products such as chyawanprash and honey. Moreover, the makers are also expecting rural sales to bounce back in the coming quarters helped by a good harvest and softening of general inflation. While winter products are doing well on new-age channels such as e-commerce and modern trade channels. Marico COO India Business and CEO New Business Sanjay Mishra said winter has always been a crucial season for some products in their portfolio like body lotion and the Saffola Immuniveda range, especially from the northern region. This year again we have seen consumption going up for both of these as we enter winter, Mishra t

Volumes decline 3.6%; urban areas sustain at 1.2 %: NielsenIQ

In October, FMCG sales in rural areas stood at 0.8 per cent while urban sales declined 0.1 per cent against September, according to data by Bizom- a retail intelligence platform

The frequency with which distributors procure stocks from companies has reduced

Nine-day Navratri festival saw retailers witness the highest footfalls in two-three years across segments such as automobiles, consumer appliances, and apparels

Changes in the income-tax, likely good monsoon and the on-going above normal Rabi acreage along with higher MSPs are the key triggers analysts are betting on for the consumption revival

The question remains whether rural households that experimented with a packaged branded atta or packaged branded detergent will continue to use the same

Betw­een March and May, consumer sentiments in rural India fell more than twice as much as in urban India

With several state governments announcing local and state-wide lockdowns, economic impact would not only dent rural households' fragile financial health, but rural consumption is also decreasing

Bharat is suffering on multiple counts

Looks like India's demand curve has shifted downwards for a couple of years at least, writes Shailesh Dobhal

Despite the Covid-19 pandemic, consumption will continue to grow at a steady pace, the consultancy says, tripling in size in 10 years

An EcoScope report of Motilal Oswal Financial Services says that while urban consumption declined 18 per cent year-on-year

As demand rises, supply would increase correspondingly and so would employment and overall growth

Rural buying 41% of the total during Apr-Aug

The company is now less dependent on exports compared to the first quarter, he added

A recent report by Credit Suisse cautions that the spread of Covid-19 infections to Tier-III and -IV cities could stall the growth momentum

The domestic biscuits market is estimated to have grown between 15-17 per cent in Q1, led by in-home consumption in urban areas and migrants making their way back to the countryside.