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E-commerce player Amazon India on Thursday called the report of Redseer Strategic Consulting on festive season sale numbers as "speculative which lacks transparency", while the consulting firm defended it as an independent research. The Redseer report showed that the Flipkart Group, including Myntra, Shopsy etc, maintains its leadership position, while Softbank-backed Meesho pipped Amazon to become the second-largest contributor in order volume. Amazon said that the first 12 days of the Amazon Great Indian Festival received the highest ever orders. "We cannot comment on speculative reports without robust and transparent methodology especially as these have not been shared with us. We witnessed the highest ever start to the event in the first 48 hours, with 8 times sales as compared to the average business days. This response is reflected across all categories and we have overall seen a substantial increase in visitors vs 2021," Amazon India spokesperson said. Reacting to Amazon ...