Puma India

The top two reasons for the low participation of kids are 'lack of time' and the need to 'focus on studies': PUMA-Nielsen sports survey

She joins 30-35 other brand ambassadors such as husband Virat Kohli, Kareena Kapoor Khan, Yuvraj Singh; will endorse brand's footwear, apparel and accessories, including select collections

The Sports Company had filed a petition against an order of the Punjab and Haryana High Court in which the court had refused to quash a criminal complaint against it for copyright infringement

German sports brand Puma on Tuesday said it has launched mobile shopping app in India to further enhance digital offerings for consumers and provide quicker access to its products.

How did Puma India manage strong top line growth in 2021 despite it being a challenging year?

Puma India, part of the global sportswear giant, has signed 15 Olympic-bound Indian athletes and three para athletes for the upcoming national and international tournaments. The move is part of the company's quest to "push boundaries and celebrate diversity in sports". The brand has signed legendary boxer MC Mary Kom, sprinter Dutee Chand, boxer Pooja Rani, track and field athlete Tejinder Singh, shooter Manu Bhaker, swimmer Srihari Nataraj, hockey players Rupinder Pal Singh, Harmanpreet Singh, Mandeep Singh, Gurjant Singh, Savita Punia, Sushila Chanu, Navneet Kaur, Navjot Kaur, Vandana Katariya, Gurjit Kaur and Udita Duhan. It has also tied up with para-athletes like shooter Avani Lekhara, table tennis champion Bhavina Patel and discus thrower Ekta Bhayan. Abhishek Ganguly, managing director at Puma India & Southeast Asia, said, "As a brand, we strongly believe that being unique is a great strength and our unwavering commitment to inclusivity in sports is testament to this.

Abhishek Ganguly, MD, Puma India and Southeast Asia, talks to Dhruv Munjal about the partnership, how the company has dealt with the pandemic, and why it continues to be the dominant force in India

A senior industry insider explained the whole sponsorship issue in these turbulent economic times

We don't want one to grow at the cost of the other, PUMA India MD tells Shubhomoy Sikdar

Opens its biggest India store in Bengaluru to give an experiential taste to buyers

The company said, all the stakeholders had also "aligned" that there was "need to raise awareness" among the owners about guidelines to preserve heritage properties.