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Irish regulators on Wednesday hit Facebook parent Meta with hundreds of millions in fines for online privacy violations and banned the company from forcing European users to agree to personalised ads based on their online activity. Ireland's Data Protection Commission imposed two fines totalling 390 million euros (USD 414 million) in its decision in two cases that could shake up Meta's business model targeting users with ads based on what they do online. The watchdog fined Meta 210 million euros for violations of the European Union's strict data privacy rules involving Facebook and an additional 180 million euros for breaches involving Instagram. It's the commission's latest punishment for Meta for data privacy infringements, following four other fines for the company since 2021 that total more than 900 million euros. The decision stems from complaints filed in May 2018 when the 27-nation EU's privacy rules, known as the General Data Protection Regulation, or GDPR, took ...