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Wipro Consumer Care on Monday announced its entry into the packaged food and spice segment by acquiring Nirapara, one of the largest-selling traditional food brands in Kerala. The deal size was not disclosed by the company. The Wipro group arm has signed a definitive agreement with Nirapara, a company statement said. With this acquisition, Wipro Consumer Care joins FMCG firms such as Dabur, Emami, Tata Consumer Products Ltd and ITC, which are already present in the spices market. Launched in 1976, Nirapara is known for its blended spices. The brand leads in producing a large variety of spice mixes, and rice powder used in making 'appam', 'idiyappam', etc. "Nirapara is our 13th acquisition and gives us a clear foothold in the spices and read-to-cook segment," Wipro Consumer Care and Lighting and Executive Director - Wipro Enterprises Vineet Agarwal said. Presently, Nirapara's 63 per cent business comes from Kerala, 8 per cent from rest of India and the remaining 29 per cent from .
Tata Group is understood to have initiated talks with Bisleri International to acquire a stake in the packaged water company, according to sources. It is in a very preliminary stage and would be premature to say a deal would fructify, a person in the know of the development said. The Tata Group houses its consumer business under Tata Consumer Products Ltd (TCPL) which also sells packaged mineral water under the brand Himalayan and with brands as Tata Copper Plus Water and Tata Gluco+ in the hydration segment. The talks are understood to have been initiated by the Tata group FMCG arm TCPL. However, when contacted both the companies denied commenting over the development. "Tata Consumer Products does not comment on market speculation," said a Tata Consumer Products spokesperson in an e-mailed reply. A Bisleri International spokesperson also said it "does not comment on market speculation". According to industry observers, if the deal is finalised, it would provide the Tata group F