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It is important to note that retailers across the board started offering steep discounts and also ran sudden flash sales in their stores to liquidate stocks during the Covid years
The Open Network for Digital Commerce (ONDC), a unified payments interface-type protocol, will help small retailers survive the onslaught of large tech-based e-commerce companies, Commerce and Industry Minister Piyush Goyal said on Monday. ONDC is an initiative of the ministry to help small retailers expand their business and reduce the dominance of e-commerce giants. It aims to build an open, interoperable network on which buyers and sellers can transact without needing to be present on the same platform. It offers small retailers an opportunity to provide their services, and goods to buyers across the country through an e-commerce system, where buyers will be able to purchase the products, which are sold on any platform. "ONDC will help our small retail survive the onslaught of large tech-based e-commerce companies," Goyal said here at an event on the retail sector. He said that the effort is to encourage small companies, and startups to integrate into the e-commerce ...
The report added that companies have ramped up store launches to take advantage of lower rent rates at key locations
What has been an irreversible trend for a few years - the gradual formalisation of the economy - has received sudden acceleration with Covid-19
This could mean increase in competition for domestic organised brick and mortar retailers