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New-age stocks in focus; Paytm, Policybazaar, Zomato, Nykaa gain up to 10%
In the past one year, these stocks have underperformed the market by falling between 31 per cent and 53 per cent, as against 5 per cent rise in the Sensex
Paytm, Nykaa: Will 2022's bloodbath in new-age stocks continue in 2023?
Paytm, Policybazaar, Zomato, and Nykaa have been the worst hit, falling between 50.5 per cent and 60 per cent thus far in 2022
Emotional bond with consumers
Companies can't forget the relationship factor in marketing
New-age tech-savvy buyer is seeking experience
Indian retailers are still playing catch up with these customers