Myntra

Is working on omnichannel model, will have smaller stores here than abroad; will also sell toys made in India by global players by the end of Calendar 2023

Its online store toyrus.in and it will also sell exclusively on ecommerce platforms, Flipkart and Myntra.

The Walmart-owned fashion retailer is scaling up its operations to tap the BPC market, which is expected to grow $38 billion by 2028

Fashion e-tailor Myntra on Sunday said it recorded 1.3 lakh first-time shoppers from non-metros on the first day of its flagship End of Reason Sale (EORS), with customers from Jaipur, Lucknow and Patna placing the most orders in terms of value. According to experts, there has been a marginal increase in the average spending of online shoppers during the last festive season of Diwali and the growth in number of new customers has been key to the business growth of e-commerce platforms. "The opening day of the event saw 130k first-time shoppers coming from non-metros. Over half of the overall shoppers from the initial day of the fashion event were women," Myntra said in a statement. On the opening day, Bengaluru shopped the most among metros, followed by Delhi, Mumbai, Hyderabad, and Pune. The top five non-metro cities that shopped in this period were Jaipur, Lucknow, Patna, Indore and Guwahati. "Men and women have flanked the platform with equal enthusiasm, with a multitude of shoppe

This edition of EORS is bigger, with a 70% higher style count than the previous; will have 1.7 million styles across 6,000 popular domestic and international brands on offer

The 17th edition of Myntras biannual End of Reason Sale is set to cater to 5 million shoppers with a whopping 17 lakh styles across leading fashion, beauty and lifestyle brands, the company said

Online fashion retailer Boohoo said on Wednesday it was entering the Indian market through a deal to feature its brands on Walmart Inc-owned online fashion site Myntra

Priced at Rs 8,499, the Ear (stick) will be available in limited stock on November 14 at 12 pm on the e-commerce platform Flipkart and Myntra

Priced at Rs 8,499, the Nothing Ear (stick) will be available in India on Myntra and Flipkart from November 17

The firm spent more on delivering orders as well as on ads and promotions; revenue up 31% to Rs 10,659 cr

Second wireless earbuds in the Nothing's audio line, the Ear (stick) are going to be half in-ear design variant of the Ear (1)

Realme Festive Days sale is live on its website, Flipkart, Amazon and mainline channels. Here are the details

As customers shopped fashion, beauty and lifestyle products during the event, Myntra's BFF saw over 45 per cent of visitors coming from tier 2/3 cities of India

Myntra said its third and the biggest edition of 'Big Fashion Festival' saw a record 1.2 million new customers from across the country

Personal care and electronics excluding cell phones are the two top categories in terms of sales

JioMart will host two sales during this time- Tyohaar Ready Sale and the Bestival Sale

Companies such as Flipkart, Amazon, Meesho and Myntra are gearing up to host their biggest festive sale events without covid restrictions for the first time in three years

E-commerce firms are also bringing in various technology interventions that will help them handle the scale of business this season and enhance customer experience

Fashion and lifestyle e-tailer Myntra expects around six million customers to shop from its platform during its annual festive season sale event starting on September 23, the company said on Thursday. Flipkart group company expects to create 16,000 job opportunities during the "Big Fashion Festival" compared to around 11,000 opportunities it created during the 2021 festive season sale. "This year's festive season is going to be special for everyone. After two years of celebrating festivals in a rather muted way, this year it is going to be much grander and bigger. During this edition of Big Fashion Festival, we are expecting around 6 million unique customers to shop during the event. We are geared to handle as many as 900 thousand concurrent users on the platform," Myntra CEO Nandita Sinha said in a statement. In 2021, the e-commerce platform had the capacity to handle 740,000 concurrent users. The company shared that it has also increased order handling capacity per minute to arou

Myntra platform is geared to handle 13,000 orders per minute during the online fashion retailer's festive sale event this month