Media Industry Growth

Once an underdog dwarfed by foreign behemoths, Viacom18 and its JioCinema streaming service are poised to become the most powerful player in the $28 billion Indian media and entertainment industry

Second forecast after GroupM's to project double-digit advertising growth; digital biggest advertising category

The country's media and entertainment (ME) sector will be the fastest growing globally in terms of both consumer and advertising spends

The post-pandemic list tells just one story - that of utter devastation

As the big boys of media push for consolidation, scale is emerging as the killer app

With strong growth of 11-12 per cent over the next five years, the industry is poised to add 700,000-800,000 new jobs in the country