The seed funding round was co-led by Elevation Capital and Matrix Partners India, with participation from investors such as Whiteboard Capital and Blume Founders Fund
While India's B2B agri market is attractive at $300 billion, it is also a complex maze of fragmented supply with over 120 million farmers growing across 30 states
The start-up, focused on middle- and lower-income clientele in grocery and home categories segments, in Tier-II and -III cities, currently has over 300,000 customers and services 15,000 orders per day
