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Lifestyle choices, increased stress levels, lack of sleep, nutritious food and exercise are primary causes of the rise in cases of heart attacks in relatively younger people, say experts. The recent case of comedian-actor Raju Srivastava (58) suffering a heart attack has put the issue in spotlight again. In May this year, noted singer KK (53) died of cardiac arrest after a concert in Kolkata. Last year, actors Siddharth Shukla (40), Puneeth Rajkumar (46), Amit Mistry (47) died due to cardiac arrest. Dr Nikhil Parchure, cardiologist at the Apollo Hospital in Navi Mumbai, told PTI that the heart attack rate has doubled in India in the last 20 years and more young people are now prone to it. He said 25 per cent of all heart attack cases are being seen in people below the age of 40. Smoking is the most important among other risk factors like diabetes, high blood pressure and cholesterol. Lifestyle choices, lack of sleep, nutritious food and exercise, and increased stress levels are .