Top Section
Explore Business Standard
Don’t miss the latest developments in business and finance.
In early August, weeks before Apple's yearly flagship launches, global chief executive Tim Cook reiterated his optimism about the information technology (IT) multinational's future in India. He presented a glimpse of Apple's plan for the market and efforts taken by it that had already translated into results. While the India story was not unfounded, Apple's market share by end-September in the global smartphones market dipped below 12 per cent, more than 10 percentage points behind rival Samsung. Data from American research and advisory firm Gartner show from 17.9 per cent in the December quarter of 2016, its share steadily went down to 11.9 per cent during July-September. It had the top spot last year, marginally higher than Samsung at 17.8 per cent; now, its sales are 88 per cent lower. The trend in India, however, is a contrast. After growing its volume sales by over 30 per cent last year to 2.5 million units, Apple seems likely to beat its own feat. Counterpoint Research says ...