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The India Media & Entertainment industry is estimated to be valued between USD 2729 billion in 2022 and is poised to grow to USD 5565 billion by 2030, said a report. The industry, which had witnessed some setbacks during the pandemic, is back to its pre-Covid growth story, said a joint report by the industry body CII and BCG. "With the industry witnessing strong growth tailwinds, it is poised to grow to USD 5565 billion by 2030 with a potential to reach USD 6570 billion, driven by growth in OTT and gaming," said the report titled "Shaping the future Of Indian M&E". The report highlights the role of some media segments, particularly OTT platforms and said the sector has witnessed rapid changes fueled by "accelerated technological progress and evolving consumer behaviours". According to the report, the digital video & gaming segment is leading the "boom" with an over 40 per cent of total media consumption in 2022 backed by growth in internet and smartphone penetration. Now ..
Indian media and entertainment (M&E) sector is expected to witness a strong 27 per cent growth in revenue to around Rs 1.37 lakh crore in 2021-22, after contracting 26 per cent this fiscal, according to ratings agency Crisil. Segments such as digital and television (TV) will have relatively shorter time to bounce-back to pre-pandemic levels while print, films, outdoor, and radio would take longer. Crisil Ratings Ltd Director Nitesh Jain said advertisement and subscription revenues contribute nearly equally to the overall M&E sector's topline, but since the former correlates strongly with economic growth, the pandemic has had a bigger impact on it. "Next fiscal, with strong economic rebound on the cards, ad revenue should grow 31 per cent on-year and subscription revenue around 24 per cent," Jain added. The TV segment contributing around half of the sector's topline has recovered fully and will report healthy growth next fiscal. Ad revenue saw a sharp contraction initially, ..