Indian Advertisements

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Body spray brand Layer'r Shot has apologised for its two controversial ad campaigns, which had last week triggered outrage over social media and other media platforms for "promoting gang rape culture". However, Layer'r Shot, owned by Gujarat-based Adjavis Venture, said the two advertisements were aired "only after due and mandatory approvals". "... we never intended to hurt anyone's sentiments or feelings or outrage any women's modesty or promote any sort of culture, as wrongly perceived by some," Layer'r Shot said in an instagram post on Monday. It further added: "However, we sincerely apologise for the advertisements that consequentially caused rage amongst individuals & several communities and beg their pardon." Layer'r Shot claimed that it had "voluntarily" informed all its media partners to stop the telecast/broadcasting of both the advertisements from June 4 with immediate effect. The statement comes two days after the Information & Broadcasting (I&B) ministry had on

The report said that 73 per cent of the respondents prefer watching ads that show Indian culture or legacy.

In 2019, the advertising market was Rs 82,905 crore in size, which shrunk to Rs 65,053 crore in 2020

#ChupNaBaitho, a digital campaign by the Advertising Standards Council of India (ASCI), is part of several initiatives planned by the self-regulatory body for 2021

The final match, in particular, attracts a significant premium (as much as 20-25 per cent) from last-minute buyers in anticipation of high viewership.

The overall size of India's ad market will be $13.2 billion or Rs 94,000 crore, growing at 10.7 per cent from last year

The overall market size is expected to reach Rs 95,000 crore

It's no secret that a successful ad campaign plays with people's emotions and that's key in making them successful, he says

The common themes used by brands for their campaigns this year are sustainability, harmony and environmental awareness

Ads that collapse time are back in favour after Google unveiled a burger emoji with cheese underneath the patty

Social marketing in India has become increasingly focused on gender roles