Godrej Appliances

The festival season kicks off with Onam end-August right through Diwali in October

Godrej Appliances is targeting a turnover of Rs 5,500 crore in 2022-23 and around 35 per cent of the sales will be contributed from its premium range of products, a top company official said. Besides, Godrej Appliances is also investing Rs 200 crore in the capacity expansion of its premium range and adding more products, which will be largely done at its Shirwal, Pune-based plant, the company's Business Head & Executive Vice-President Kamal Nandi said. The company has a "very good response" from the market for its premium portfolio product range, in which it has invested Rs 250 crore so far, Nandi told PTI. "Our efforts of the last two years to bring out premium portfolio across categories have started paying off now very well," he said, adding, "I think the premium portfolio that we have done so... is going to get larger in this year as more new products in the segment are going to be launched. We are targeting another Rs 200 crore to be invested in this portfolio and capacity ...

Refrigerators today come in a wide range of finishes, sizes and tech features. See what works best for your family, kitchen space and budget

This is in alignment with the brand's vision of becoming India's most preferred appliances brand, a statement said

Godrej & Boyce, the flagship company of the Godrej Group, on Tuesday announced its foray into the dishwashers market and is eyeing 15 per cent market share by the end of this financial year in this segment. The pandemic has upped stress level of consumers significantly. City-based consumers particularly... are juggling their office work with household chores while trying to limit their dependence on domestic help to avoid health risks. This has led to a surge in effort minimising appliances like dishwashers. We believe that this category will continue to see growth even post pandemic as more and more consumers discover the value this product can add to their lives," Godrej Appliances Business Head and Executive Vice President Kamal Nandi told reporters at a virtual press conference. He further stated that the dishwasher segment is at a very nascent stage and the total market size is expected to cross USD 90 million (Rs 667-700 crore) by 2025-26. "We are targeting 15 per cent ...

While retailers, manufacturers said that sales growth has been in double-digits for home and kitchen appliances during the Diwali period this year, car dealers say some models have stocked out

From personal to home hygiene, new items succh as UV disinfectants, sanitising boxes, free-finger touch devices, DIY grooming kits gain traction

The Godrej Group firm has manufacturing units at Sirwal, Pune, and Mohali in Punjab. It has a peak manufacturing capacity of around 290,000 units of refrigerator

Despite the government recently announcing two ambitious schemes for the sector to attract new investment, none of the companies is planning to avail them any time soon.

Lines up Rs 700 crore investment for capacity expansion

Godrej Appliances on Monday said it will invest Rs 700 crore to increase its annual appliance production capacity by 19 lakh units by 2022, taking it up to 65 lakh units per annum. The appliances maker also plans to introduce newer technologies and carry out backward integration. "Godrej Appliances is all set to invest another Rs 700 crore by 2022. This latest announcement takes the tally of Godrej Appliances' investment in capacity and technology expansion to Rs 1,100 Crore over a period of six years," the Godrej & Boyce Mfg Co unit said. The fresh investment is aimed at raising the company's annual appliance production capacity by 19 lakh units by 2022, increasing it up to 65 lakh units per annum, it added. With this investment, Godrej Appliances plans to double the current capacity for washing machines - both fully automatic top load and semi-automatic - at its Shirwal and Mohali plants. "The brand also plans to introduce a new product line for fully automatic front load ...

The company expects the air conditioner segment to be a growth driver and aims to increase its overall market share in the segment to 8 per cent from 5 per cent at present

Godrej Appliances won EESL's contract to supply, install and commission 52,000 Super-Efficient Green Inverter AC for government and railway establishments. The contract is worth Rs 2.07 billion, said Godrej in a public statement. "This initiative is part of a larger program to make buildings more energy-efficient by using super-efficient cooling equipment and LED lights. The Government plans to replace current old air-conditioners in government buildings with super-efficient appliances that will consume 30% less power. By March 31, 1,500 buildings will be covered and by June, all 2,500 central government offices and public-sector company buildings will be covered." said Saurabh Kumar, MD, EESL. It is estimated that today's 5 star inverter AC consumes almost 50% less energy when compared to the ACs prevalent 10 years back. As part of the initiative from the government, these ACs are already been implemented across public buildings like the Public Works Department, Patent House, Power ..

Refrigerators and ACs together contribute around 75 per cent of the company's total revenue at present.

Godrej Appliances is also expecting 30% growth in sales during the current festival season

The company, which has launched AC and refrigerator under brand NXW, will soon roll out washing machines under its premium segment

In April, Godrej Appliances had said it was planning to increase the number of exclusive brand outlets in the country

To expand its export portfolio by reaching out to more overseas markets while beefing up its domestic presence

Company to double marketing spend on AC sales, ramp up retail network from 12,000 outlets to 15,000 during 2016-17