FMCG Sales

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In their quarterly update, Godrej Consumer Products, Dabur, and Marico witnessed sluggish growth in the December quarter (Q3) driven by poor rural consumption and a slowdown after the festival season

The Indian FMCG sector witnessed improvement in margins and slow growth in the December 2022 quarter but the rural markets continued to drag as retail inflation stayed at elevated levels, according to industry players. Godrej Consumer Products Ltd (GCPL) and Marico reported that although there is softness in demand, there has been an improvement partly due to the lingering effects of festive sales, while urban and premium categories maintained a steady pace during the October-December period. Godrej Consumer Products witnessed a "demand softness" in the domestic market and a slowdown post the festive season. "During the quarter, the Indian FMCG sector witnessed slow growth driven by poor rural consumption and a slowdown post the festive season," said the Godrej Group FMCG arm in its quarterly updates for Q3 FY23. Despite this, GCPL expects "double-digit sales growth backed by low single-digit volume growth". "The quality of our profits should see meaningful improvement, led by Gro

While it is too early to say that rural demand has revived but this is the first time demand for consumer goods have witnessed green shoots

Urban demand also hit, but not as badly; Overall FMCG sales decline 15.3% MoM and 2.7% YoY

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In October, FMCG sales in rural areas stood at 0.8 per cent while urban sales declined 0.1 per cent against September, according to data by Bizom- a retail intelligence platform

Sales were down in September due to weak rural demand

Nine-day Navratri festival saw retailers witness the highest footfalls in two-three years across segments such as automobiles, consumer appliances, and apparels

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Bizom pointed out that rural sales were impacted in September due to excessive rainfall in some areas and weak rainfall in some other regions, thereby affecting agri yields and household incomes

FMCG sales in August grew by 6.3 per cent sequentially, according to the latest data from Bizom. Sales had been declining for the previous three months

In comparison, urban sales were up 5.5% month-on-month

Sales of goods from shampoos to biscuits stayed lower due to inflationary pressures on commodities

Many non-official parameters do indicate a rebound, but high inflation seems to hitting hard, eroding all gains

Homecare and personal care category sales are down on a month-on-month basis as well as on a year-on-year basis

Value growth still higher due to price hikes

According to a distributor, Marico has proposed to sell different packs in the traditional trade and organised B2B trade channels

Overall FMCG sales in November increased by 10.2 per cent year-on-year

Liquidation of stock post Diwali also impacting stocking up at kirana outlets