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BS ReporterHyderabad, 18 July: Gearing up for the on-line grocery sales foray, homegrown e-commerce company Flipkart would be starting pilot programmes in different cities before going for a national launch shortly. Flipkart is currently running a pilot programme in Bengaluru, just as its multi-national rival Amazon had done in February last year, to fine-tune its entry into the estimated $ 600 million on-line grocery market."We will be opening up groceries segment very very innovative way when we launch. The pilot is going on in Bangalore. We will be be launching it in a few months time. We will be doing more pilots across different cities. We will be coming out with very innovative and unique propositions that today India does not have,"Anil Goteti, head, marketplace at Flipkart said on Tuesday. In April Flipkart CEO Kalyan Krishnamurthy said his company was keen on entering the groceries segment given the scope and size of the grocery market, around the same time when Amazon had .