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FMCG firm Emami aims to achieve higher levels of competitiveness in the present volatile economic environment and intends to "stay deeply invested" in its core area of Ayurveda, its Chairman R S Goenka said on Friday. The Kolkata-headquartered company will emphasise on packaging innovations especially for LUPs (low unit packs) and bridge packs to drive up consumption amongst lower-end consumers amidst increasing inflation, Goenka said at the company's annual general meeting. While focus on analytics and technology in sales and distribution will be further strengthened to drive the business ahead, Goenka said. "Talking about our future roadmap, your company aims to achieve higher levels of competitiveness in a volatile economic environment," he said. Emami, which owns Zandu Ayurveda and has a portfolio of over 300 products based on Ayurvedic formulations across its brands, believes "Ayurveda will continue to be more relevant," he said. Citing a report from market research firm IMAR
Leading FMCG company Emami on Thursday announced to acquire a 30 per cent stake in a pet-care startup Cannis Lupus Services India for an undisclosed amount. Cannis Lupus Services India offers Ayurvedic remedies for pets under the brand "Fur Ball Story". It uses a wide range of plants and herbs to formulate its medicines, said a joint statement. "The extensive knowledge and experience of pet care and pet training acquired by Cannis Lupus over the years would be helpful in developing and scaling up the business soon. Cannis Lupus under the brand 'Fur Ball Story' would thus be focusing on the fast-growing pet care segment with its Ayurvedic range," the statement added. Emami Vice Chairman and Managing Director Harsha V Agarwal said the pet care segment in India is witnessing rapid growth. Now, with rising disposable income, more people are getting house pets, especially dogs. "Further, with increasing awareness of the psychological & physical benefits of having a pet at home, people .
FMCG major Emami on Friday said it has acquired the 'Dermicool' brand from Reckitt for a total consideration of Rs 432 crore. The acquisition is funded through internal accruals and is subject to the customary closing conditions, the company said in a statement. The Dermicool brand is popular for providing respite from the prickly heat caused during summers. "We are very happy to announce the acquisition of Dermicool brand, which offers great synergy with our existing businesses and is a perfect strategic fit. It will strengthen our presence to make us #1 in the prickly heat powder & cool talc category," Emami Ltd Director Harsha V Agarwal noted. Emami, as one of its core business strategies, has always been open to growth through inorganic route. The company considers acquisitions that not only add value and have synergy with the current line of businesses, but also offer opportunities for the organisation to be present in categories that have high growth potential, it ...
Kolkata-based FMCG major Emami Ltd on Saturday said it has acquired 19 per cent equity stake in direct-to-consumer (D2C) nutrition firm Tru Native F&B Pvt Ltd. Tru Native F&B markets nutrition products under the brand TruNativ, targetted at health and fitness enthusiasts. Emami did not reveal financial details of the deal. Commenting on the acquisition, Emami Ltd Director Harsha V Agarwal said, "With health and wellness being the buzzword for consumers today, we see tremendous potential in the nutrition segment. 'TruNativ' product offerings are very unique as they are based on real consumer habits and issues." He further said, "We are excited to enter this segment which is in line with our investment strategy and look forward to add meaningful value to the brand." Tru Native Founder Pranav Malhotra said as the consumers adopt a preventive approach in the aftermath of the pandemic, there has been a significant uptick in demand of protein, fibre, vitamins along with healthy food